Peopledesign is a Grand Rapids-based strategic design consultancy, helping companies better connect with their customers. Team leader Kevin Budelmann practices, speaks, and writes regularly on the topic of design-led innovation. While Creative Director Yang Kim was selected in a 2013 national poll as one of the 50 “most influential graphic designers working today.” Their studio is proud and humbled by that distinction and believe it makes Peopledesign one of the top providers in the country for helping to build and revitalize brands through language, image, and expressiveness.

Their book, Brand Identity Essentials, lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. The brand guide has been translated into six languages and is available worldwide.

A big thank you to Peopledesign for sponsoring this tour and being a great supporter of AIGA West Michigan.