AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

Our local chapter, AIGA West Michigan, was founded in 2009, uniting a group of professionals and students with diverse backgrounds but a common interest in design. We aim to create a place where design can be discovered, discussed, understood, and appreciated. Our programming focuses on ways to inspire our members, learn new things, and connect with each other and the community.

With nearly 400 members, we are among the fastest growing chapters of AIGA, the oldest and largest professional organization for design. Nationally, AIGA represents over 25,000 design professionals, educators and students through national activities and local programs developed by 70 chapters and 200 student groups.