Sold Out — Failure By Design

“Failure” has become a popular trope in the public discourse of business, technology, and design. It’s gained a positive connotation in our conversations; it’s proof of our grit, determination, and experience, among other things. But in all of this positive rebranding of failure, we sometimes forget to acknowledge the fact that it’s something that we all genuinely try to avoid.


This panel event will be a pivot away from embracing failure for its own sake, toward a pragmatic discussion of how to deal with failure more strategically. Join us in this interdisciplinary conversation, as we consider how to get the most out of failure, plan around failure as an inevitability, and even intentionally engineer failures as a strategy for long-term success.

Panelists for this discussion include:
Laurel Stanley: Global Manager of User Experience @ Steelcase
Adam Weiler: Founder + Director @ Ambrose; Director of Social Enterprise @ WMCAT
Stella Michael: Manager, Information Services Dept @ Spectrum
Karen VanHouten: Senior UX Designer @ Truss; Founder + Principal @ Curious Red, LLC

Moderated by:
Adam Kolkman: Founder + Principal @ Fluent Technology Consulting

Agenda:
8:30 am | Coffee, Baked Goods, Networking
9:00 am | Discussion Begins
10:00 am | Q + A

This event is free and open to everyone, but space is limited so please register.

When & Where
Fri, Apr 12, 2019 8:30 AM - 10:30 AM
Start Garden
40 Pearl St NW #200
Grand Rapids, MI 49503