Please join AIGA West Michigan for a Design Week panel discussion with creatives from architecture, industrial design, and graphic design. We’ll kick things off with short (like really short—only 6 minutes) presentations on who each creative is and what they do. Then we’ll engage in a panel discussion which will include questions like how do creatives establish identity in design solutions and how do we meet the challenges of reaching (and truly understanding) the audience? Does the best approach involve ethnographic research, design thinking processes, or is empathy is enough? This group of creative areas will provide a lively and interesting conversation!

Whether you work in one of these areas or are interested just in learning more about them, please join us for this opportunity to connect and learn!

Agenda:
12pm | Mingle, get lunch, find a seat
12:25pm | Intro to panelists
12:50pm | Panel Discussion
1:20pm | Q&A
1:30 | Closing

Panelists:
Mike Klok
Designer/Artist
Stuffed Brain Studio 

Marissa LaDitka
Principal Designer
LEED AP, IIDA Associate
Intersect Studio

Adrienne Pennington
Industrial Designer
Newell Brands

Jeremy R. Berg, AIA, NCIDQ, LEED AP BD+C
President
7 Generations Architecture & Engineering

Alex Hokkanen, Assoc. AIA, LEED Green Assoc.
Project Coordinator
7 Generations Architecture & Engineering

This event is free and open to everyone, but space is limited so please register. Lunch included.