Join AIGA West Michigan for not one, but two, presentations from Lydia VanHoven, Senior Copywriter at the Grey Matter Group and Naomi Silas, Principal of Seventh Creative. Together through their talks, Art + Copy: The Magic of Partnership, and Digging Deep: After Failure, they will share insight into their careers and the journey they’ve been on so far.
Art + Copy: The Magic of Partnership will talk about working in a partnership with a copywriter, and how important that partnership has been in her career. Lydia will describe what it's like to work at both a small and big agency. She emphasises how to effectively partner with someone who thinks differently than you, working with someone who you might not get along with and meeting different deadlines. She’ll focus on partnership between Art Director and Copywriter and how magic a team can be when you have good dynamics.
Digging Deep: After Failure focuses on how Naomi has rebounded after setbacks in her career. She will help identify red flags, pain points and ultimately trusting your gut and knowing when to move on. She shares her insights and what’s she’s learned each time she’s failed. She will touch on how she decided to branch out on her own and start a business, after almost 10 years of being an in-house designer at several large corporations.