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Join Peopledesign's Kevin Budelmann and Yang Kim for a branding workshop based on the second edition of their book, Brand Identity Essentials.
It can be hard to know where to begin to address the complexity of customer experience, but a recipe can help. Budelmann and Kim have built a model for thinking about brand building that can help you make decisions and create systems.
In this workshop, Peopledesign will introduce you to the Brand Identity Framework as a way to think about and collaborate on brand decision making. You’ll engage in a series of tools for auditing brands and learn concepts that you can directly apply to improve your own work.
Participants should come with a brand project in mind to work through: a project you’re currently working on, an idea you’re exploring, a problem you’re stuck on—it’s up to you.
Whether you’re a studio designer, in-house creative, freelancer, or student, you’ll walk away with a reference to help guide the everyday decisions you make on the brand building journey.
Appetizers and refreshments will be provided.
Professional Members: $25
Student Members: $20
Peopledesign helps companies change. For more than twenty years, the firm has earned a reputation for strategic design excellence among clients and the design community. Peopledesign develops insights into customer behavior and builds brands by envisioning, designing, and producing innovative customer experiences. Rooted in empathy for people and collaborative design, their work results in strategies that connect businesses with their customers and foster loyalty.
Kevin Budelmann is a speaker, writer, educator, and president of Peopledesign. He is interested in design theory and practice in the context of business, technology, and society. After his BA from Carnegie Mellon, he earned a Master of Design Methods from IIT Institute of Design. Kevin has served in leadership roles for the AIGA, Professional Association for Design, the Association of Professional Design Firms and is currently Global Vice President of IxDA, the Interaction Design Association. Kevin is also an adjunct professor at Northwestern University.
Yang Kim is the creative director of Peopledesign. She draws on her experiences from Seoul to Washington, D.C., Carnegie Mellon to Herman Miller. Kim’s work has been recognized by her peers for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, her wit, and her devotion to her work have earned her long-standing relationships with clients. Yang is an AAF Silver Medal Award recipient, an AIGA Fellow, and was voted as one of the “50 Most Influential Designers Working Today” in a Graphic Design: USA reader survey.