Up Your Game

One of the best ways to stay creative is to learn something new…and there’s no time like the present! Starting this January, our friends at The Factory are offering a chance to build your skills with three in-depth, expert-led classes.

Classes also include studio tours with behind the scene views of how area companies use these skills, interactions with other practitioners in the space and ends with a big graduation night hosted by Grand Rapids Brewing.


Human-Centered Design Empathy

Who are you designing for? Put them back at the center of your work with a new approach for observing environments and people, understanding the user experience, and identifying ways to create meaningful connections.

Expect to:
1. Learn the practitioner’s mindset
2. Study key structured methods
3. Hear about real case studies
4. Practice applying the methods and mindsets.

The class is taught by Tom DeVries, a Human Centered Design methods expert with extensive experience leading projects and teams as well as embedding Human Centered Design practice into organizational culture as a catalyst of growth.

Wednesdays from Jan. 8 – Feb. 26
6:00-8:30 p.m.

$1,995 – Regular price   $995 – AIGA WM member price

Click here to signup!


Content Strategy

These days, all of us need to know how to create useful, usable content that’s focused on the needs of users. Designed for those interested in content strategy, this course will cover:

1. Auditing and assessing content
2. Content voice and tone
3. Defining content structures
4. Search optimization and metadata
5. Executing an editorial calendar
6. Writing for digital
7. Governing content

Your instructor will be Kris McNeil, an information architecture and design expert who has been helping build businesses and organizations for the past 15 years.

Mondays from Jan. 6 – March 24
6:00-8:30 p.m.

$1,395 – Regular price    $800 – AIGA WM member price

Click here to signup!



Build your skills on the most popular mobile operating system in use with a team-based class that guides you through every step of development.

We’ll cover:

1. Android onboarding
2. Layout
3. Styles/theme
4. Activities
5. Action bar
6. Fragments concurrency
7. Android architecture
8. Services
9. Content providers
10.Location service

Learn from G. Blake Meike of Twitter, who’s built solutions of all sizes, including Amazon’s massive AutoScaling service and a pre-Android OSS/Linux and Java based platform for cell-phones, and co-authored three books on Android. Also teaching the class is Carlus Henry, a Grand Rapids native that has been helping companies large and small to navigate and launch solutions on the Android platform.

Tuesdays from Jan. 7 – March 25
6:00-8:30 p.m.

$1,395 – Regular price    $800 – AIGA WM member price

Click here to signup!

By AIGA West Michigan
Published December 10, 2013