Design Briefs Tip #028: X Marks the Spot.

If there’s no audience, there’s no event. Who are they? Where do they hang out? What other things do they like? To get people to actually come out, you’ve got to talk to them. To talk to them, you need to know where to look, how to speak, and the kinds of things they’ll like. A good understanding of your audience helps you to target just the right people with your message.
First, know the value of your event. Then, find those people who will get the most out of it.

Want to learn more about how to create your own idea-focused event? 

Join us for “A Focus on Process,” a one-hour free digital dialogue November 13 where we’ll walk you through what we’ve learned creating Design Briefs. You can RSVP for the webinar and the free playbook download here.

By Ken Czop
Published November 5, 2014